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Wednesday, May 8, 2013

Sony recorded its first net profit since 5 years

Sony recorded its first net profit since 5 years

Sony said it returned to profit after five years of successive losses, revealed its profits year ended in March.

The company said it recorded a profit of 43 billion yen (440 million dollars) last year after losses of 460 billion yen, the highest loss tslgha company since its founding.

Come and return the company to profitability as the implementation of a new Executive Director promises "Kazuo Hirai, who follow a policy of rationalization of resources included selling several billion dollars worth of offices and property including the main Office of the company in the United States, and its building in Tokyo and a collection of quotas. The company predicted that the current quarter profits of about 50 billion yen.

The Sony recently launched a range of new handsets, most notably the "xperia phone z", in addition to Tablet PC "super-slim xperia Tablet z". But the company said that the company's Smartphone Division introduced since the separation from the "Ericsson" did not achieve any profit the previous fiscal year.

Sony has set a high target for smart phones this year where she hopes to sell about 4.2 million, up 30 percent from the phones sold last year had sold 3.3 million. Sony aims to occupy the third level smartphones after Samsung and Apple, is the order in which it currently acquires company Huawei of China.

The company said it achieved its goal of selling 7 million copies of PlayStation Portable gaming device "" PlayStation Vita, it lowered its forecast to 5 million for the current year, Sony this year plans to launch the device later PlayStation 4″.

The section also suffered production TV "BRAVIA" losses, although CEO new "personally" supervise Hirai management this section, despite the losses, it remains less than half of the losses last year.

And while the Sony Electronics production losses during the past fiscal year, the company made a profit of other products such as films where the company contributed to the profits of successful movies such as production contributed to the movie "007 sky bean" and "amizingh sbayerdman", in addition to selling the rights to some of the other productions.

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