Gartner: content element success marketing on social networks
Gartner revealed the research interest in content is the first elements that underpin successful marketing plans on social networks.
The Gartner study recently revealed that nearly half of the teams marketing on social networks recognize that featured content is the Foundation of successful marketing plans.
The study on questions related to marketing plans on social networks to marketers of some 50 major American company average profits of at least 5 billion u.s. dollars.
Gartner noted that many organizations don't trust in internal efficiencies to do marketing on social networks, as 36% of enterprises, the focus of the study, a company or team of outside company for marketing on social networks.
Marketing experts at the Conference "art digital marketing" which was held last year in Cairo revealed some of the most important criteria for marketing on social networks.
George micilien said the customer service manager at Nielsen research that generated content marketing teams along with constant communication with users represent the magic formula to attract customers.
Micilien noted that the customer is expected to continue with a responsible brand account in social networking sites within a maximum period of 24 hours, and after that period begins to take bad impressions on that mark.
He emphasized customer service manager at Nielsen research that deal with social networking users needs a team trainer, and here the problem revealed by the recent Gartner study.
Study shows majority of Gartner study group brought focus institutions "CITC" from accounts of marketing functions on networks, the study indicates that only 12% of the institutions that are entrusted with the tasks of marketing information technology group ", though it may contain the competencies required to perform those tasks.
Gartner concludes by emphasizing that the study group "information technology" like any external source to benefit him and his ideas in the marketing schemes on social networks.
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