Study: social networking is an effective means in the crowd in record time

Study: social networking is an effective means in the crowd in record time

The research conducted by a number of professors in the United Arab Emirates Masdar Institute and other universities and institutes around the world, that social media is very effective at doing crowd and in record time.

Search defines the term "crowd" the capacity to mobilize people quickly to meet the challenges of the disaster or help find a lost child, refers to the ability of social networking in particular do this crowd despite the limited use in this article.

Search provides an analysis of the results of the competition "challenge of the red balloon" Red Balloon Challenge organized by the Defense Advanced research projects Agency (DARPA) in 2009, with $ 40,000 worth of award of the contest; the competition is designed to measure the ability of social media to reach people quickly, and requiring the teams determine coordinates GPS for 10 randomly distributed weather balloons in undisclosed locations throughout the United States.

Managed a team of Massachusetts Institute of technology (MIT) to find all the balloons within 8 hours and 52 minutes by mobilizing volunteers with social media.

Social media is able to fast crowd, without the need for a complementary role to other media, and computer simulations suggest the possibility of a repetition of what happened in the competition "the red balloon" with a success rate of 90%, but this outcome successfully needs to be all perfect conditions being influenced by several key factors are different, and this vulnerability imposes limits on the power of social media in quick response.

Research has shown that the success of social media in the crowd largely depends on individuals, and on the quick response and the ability to mobilize people in distant places.

And the potential lack of success in major research even under these conditions, where success requires a large number of passive participants, those who are not necessarily in mobilizing others, but may help if they saw in the sky a red balloon.

Search and download entitled "limits of crowd" and it took two years of completed the intensive scientific research laboratory in social computing and artificial intelligence, led by Dr. Iyad rahwan, Associate Professor and head of the Department of computing and information sciences at the Masdar Institute of science and technology.

The first author of the research paper is Dr. Alex Rutherford, Assistant Professor at the Institute and a member of the laboratory of Dr. rahwan, also participated in the work of Professor Alex Pentland of the Massachusetts Institute of technology (MIT), and Dr. Manuel Cyprien of the National Institute of information and communications technology in Australia, wesohan de Souza of the Masdar Institute, Professor Esteban Moro of the Carlos III University in Madrid.

Dr. Iyad rahwan "first result reached is to identify the foundations for achieving the task in a timely and effective distribution without any use of the traditional media. Following a red balloon competition for the Defense Advanced research projects Agency (DARPA), it was not clear if he can rely on social media to achieve this task without relying on the media, we have shown that this is possible, we have also found that the challenge lies in the ability to participate, and that all the conditions for success are in the scope of what we know about social networking and interaction, and without it the probability of failure.

Dr Manuel Cyprien, Associate Professor in the preparation of the paper and a member of the winning team from the Massachusetts Institute of technology (MIT), the search results by saying: "basically, we cannot find the 20 balloons during nine hours, cannot find 10 balloons in less time than we engrossed him."

Commenting on the publication of the research paper, said Dr. Fred movenzadh, President of Masdar Institute is research published in prestigious scientific journals valuable opportunities to support information and communications technology sector, and our expertise in advanced analysis and research. With the support of the leadership of the UAE, the Institute published several distinguished scientific research papers in international journals, which cemented his status as a global research University. We expect to submit the faculty members of the Institute much more similar papers in coming months, reflecting active contribution in achieving the goals of the development of human capital in Abu Dhabi.

The Masdar Institute, which he founded in collaboration with the Massachusetts Institute of technology, offers students unique opportunities in various fields of scientific research, from theoretical research and applied to commercial marketing, the Institute aims to contribute to support economic diversification in the UAE through the development of technical innovations and develop human resources, and cross-Institute is committed teaching staff and students, to find solutions to the challenges of climate change and clean energy.