Twitter reveals the ability to target users with ads based on keywords

Twitter reveals the ability to target users with ads based on keywords

Twitter unveiled today a new update of his ad, allowing advertisers to target users based on them for specific words in the tgharidathm.

New property allows advertisers to target users based on keywords in the latest tgharidathm and tweets that interacted with her recently, says Twitter helps advertisers reach the user in the appropriate context, time noted at the same time it does not mean more ads.

Twitter said today in his blog for advertising system today that users will realize the difference in the way they use the site, and they can ignore any "promotional tweets" not related to their activity.

Twitter believes that the advantage of targeting the specific words will improve relationship with advertising, users will be able to see more "promotional" tweets for them; for example, if one site users Tweet about his admiration for the latest work of the Orchestra at a time when organized close to concert band, the band planning an advertising campaign aimed at users of specific words, and then the user can reach the "promotional" promoted Tweet tweet includes concert announcements and link to ticket sales.

Twitter confirmed the success of the new feature after the experience with a number of advertisers including EE communications company and Microsoft Japan; users interact better with "promotional tweets" used keywords in tgharidathm. Twitter also said achieving GoPro company, specialized in producing wearable cameras, good results in marketing campaigns and high participation rate with "promotional tweets" by 11%.

Twitter said that the new property is available for all languages and markets its ad-supported, cross encountered code for ad management.

Twitter has facilitated the process of preparing a Declaration target keywords; requires advertiser entry words and determine whether the requested sentence matching, as well as other targeting as the geographic location of the user and the device used.

The move algddet as strengthening the potential of Twitter ad that has about 288 million US dollars last year, and is expected to reach ad airadth to $ 1 billion by 2014.