Study: increasing services to locate users via smart phones

Study: increasing services to locate users via smart phones

The study report describes the new opportunities arising from the increase of subsidized phones with GPS or global positioning system, which more than 770 million around the world.

The report highlighted by Business Insider site to bypass GPS based services property in check, applications such as "foursquare" to a higher level, including advertisements and services such as travel and weather applications, and the potential to find a site.

The report explained the impact data based on GPS in mobile system change; one hand attracted targeted ads by location, many because of their effectiveness and their prices, as the advertising activity is within walking distance of the user a mile or two miles more likely click on mobile advertising.

On the other hand, there are a number of features and properties that are available to users according to their site, which is used by many applications such as Google and Facebook, Twitter and wanstagram., and this has strengthened users interact with it.

The report drew attention to the capabilities of search by geographic location to integrate tens of thousands of small and medium-sized enterprises in the economy of mobile phones, with more users search for local content using the phone, according to Google searches 94% of mobile users on local information.

The report "business Insider" to different ways to collect data, geographical location of users of phones, which vary in accuracy.

These include user registration data when you create a mail or use one of the applications, as well as wireless "Wi-Fi" which requires a "Wi-Fi"; and Wireless provides accurate data on the site, you can locate the user in the shop, which is why some stores to provide free Wi-Fi connection, enabling direct announcements via mobile phone.

And other methods to collect location information for user communications tower, where the phone sends the signed data to the nearest communications tower with the assessment distance, is what happens when signals do not reach the location to the GPS chip in the phone in closed places, and produces inaccurate information. The last way less precise is the IP address "or" IP.

The report noted by collecting information on the location of the user of problems relating to the protection of privacy, iOS and Android systems provides users with the ability to prevent the location tracking via the run settings.