What is persuasion?Persuasion
is the process of changing or enhancing attitudes, beliefs or
behavior.
And divided our response to persuasive messages into two parts:After thinking, without thinking
When we thinkersListen carefully to what he says convincing then we measure the advantages and disadvantages of each claim and criticize the message in terms of منطقيتها, compatibility and if not we please hear ask questions and ask for more information, and when we are thinkers determined how convincing message on the Hab facts of the case.
But when we intellectualsRespond to messages unconsciously our minds are closed automatically do not have to have the time and motivation and the ability to listen carefully so we instead of our dependence on facts and evidence and logic in making judgment we briefly Zha and rely on our instincts to give us the key to the answer.
Take one of television debates between the two men politicians as an exampleIf you're in a situation you think you will listen carefully for each of the two parties control your building to discuss the issues and the quality of the directory.Either you are in the subconscious as if you, for example, a spectator during pick your friends, you rely on simple semantic Similarly, the directives that affect us in all situations like this are: attractive speaker and responses by the emotions of our friends and fun and joy or pain associated with the acceptance of their evidence.
Launched two scientists Richard and John of intellectual and Allavkria ways central and peripheral Name and the recipients of the message in the case of:Central way to think about the message analyzing all the logical reasons and evidence submitted by the management.In the case of the way terminal there goes the future of the message only a little time to reflect on the content of the message and the mind decision sudden and instructs the recipient saying yes or no, and often these decisions sudden taken out of passion and depends where Amottaga on semantic simple or gestures.
And divided our response to persuasive messages into two parts:After thinking, without thinking
When we thinkersListen carefully to what he says convincing then we measure the advantages and disadvantages of each claim and criticize the message in terms of منطقيتها, compatibility and if not we please hear ask questions and ask for more information, and when we are thinkers determined how convincing message on the Hab facts of the case.
But when we intellectualsRespond to messages unconsciously our minds are closed automatically do not have to have the time and motivation and the ability to listen carefully so we instead of our dependence on facts and evidence and logic in making judgment we briefly Zha and rely on our instincts to give us the key to the answer.
Take one of television debates between the two men politicians as an exampleIf you're in a situation you think you will listen carefully for each of the two parties control your building to discuss the issues and the quality of the directory.Either you are in the subconscious as if you, for example, a spectator during pick your friends, you rely on simple semantic Similarly, the directives that affect us in all situations like this are: attractive speaker and responses by the emotions of our friends and fun and joy or pain associated with the acceptance of their evidence.
Launched two scientists Richard and John of intellectual and Allavkria ways central and peripheral Name and the recipients of the message in the case of:Central way to think about the message analyzing all the logical reasons and evidence submitted by the management.In the case of the way terminal there goes the future of the message only a little time to reflect on the content of the message and the mind decision sudden and instructs the recipient saying yes or no, and often these decisions sudden taken out of passion and depends where Amottaga on semantic simple or gestures.
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